At the moment, my carry-on bag essentials can’t be complete without a pack of minimie chinchin.
Let’s rewind to the moment this love began…
Earlier this year when the Big brother Naija franchise aired, my friend and I constantly ridiculed the product minimie. Our conversations usually looked somewhat like this…
Fastforward a few months later, I went shopping at a supermarket. While at the counter, I saw the minimie chinchin and decided to add a pack to my cart.
….And I guess that was the beginning of my love relationship with minimie chinchin.
The reality meets up to the ads. The reality is way better than the ads.
An average consumer usually knows what he or she wants but
●doesnt know where to find it
●wants a cheap commodity
●wants a product that lives up to expectation.
As a brand, if you’re able to identify these problems and find solutions to them, I guarantee you’ll be successful.
SOLUTIONS
Using minimie as an example,
I believe my love for minimie chinchin is still strong because it is literally everywhere. That solves the first problem. They made their product ACCESSIBLE.
It comes in various sizes. I’m not sure but I’ve had two different sizes. There’s a pack that sells for 50naira and a snack jar that sells for 1600naira. This solves another problem. It is AFFORDABLE.
Advertising only works up until the first time the product is being consumed. If the product doesn’t meet up to the standard you’ve shown off in the adverts, most of your customers will be one-time customers. If the consumers like it on first-try, they’ll definitely come back for more. This is where ATTENTION comes to play.
Master the 3As of Advertising and your product will survive this country.
I hope you enjoyed this article.
Till next time,
Yours truly.
Sash Evolution 